Wrong Generation began when I scratched one of my vinyl records, and it would no longer play. As I thought about disposing of the useless record, a question occurred to me; how many records like this one end up in landfill?
So I took a trip down to my local record shop to find the answer. After seeing the shop's basement chock-FULL of broken and unsellable records waiting to go to the dump, I knew I had to do something about it.
I bought a box full of those broken records that had lost their purpose, with the intention of giving them a new one.
Finding beauty in imperfection, I handcraft each broken vinyl into something new, reinvigorated with purpose.
Once broken records given a second chance to bring joy into the world, each handcrafted with Love.
- Zachary (Founder, CEO)
Our mission is to make sustainability sophisticatedly simple, yet astonishingly nostalgic.
Ask yourself, are you in the Wrong Generation?